This film is about Liang Tian, a female cadre from Grain Group, who is temporarily assigned as the “first secretary” of northeast Suibin County, a place specializing in the production of geese. Liang Tian tailor-made a poverty alleviation plan with precision — to sell geese in a fanciful way in a Live Sale. Liang Tian also helps the poverty-stricken households such as Er Gui and Uncle Tie to change their mindset and correct the “lazy man” attitude. Despite the jokes, they eventually managed to get out of poverty.