iQiyi has officially launched its first Southeast Asian Original The Ferryman: Legends of Nanyang at a virtual press conference held on 20 August. The event was attended by Ferryman cast members Lawrence Wong, Qi Yuwu, Kate Kinney, Tay Ping Hui, Jeanette Aw, Debbie Goh, Jojo Goh, and Koe Yeet. The launch also saw the debut of the global trailers for upcoming dramas Danger Zone and Rainless Love in a Godless Land.
During the launch, Kuek Yu-Chuang, iQiyi’s Vice President of International Business highlighted that there is a growing appetite for Chinese language content globally. Kuek said that iQiyi is encouraged by the number of global users who want and are willing to watch Chinese drama.
As Chinese content represents a cutting-edge entertainment trend, I’m thrilled to share that our SWEET ON collection, launched in May 2021 saw an encouraging viewership of over 59 million views globally. iQiyi is committed to offering our fans worldwide the best-in-class Chinese language entertainment,” Kuek said.
The Vice President of International Business reported the findings of an online survey that the streamer conducted in August via Pollfish. The pilot study surveyed 5,200 respondents across 26 countries and showed that 76% of global respondents started sampling Chinese dramas within the past two years, with 43% watching these content on streaming platforms. 1 in 2 of those surveyed also claimed to enjoy watching C-dramas and will recommend C-dramas they like to others. In particular, iQiyi saw the most number of respondents enjoying C-content in Thailand (80%), Singapore (70%) and Malaysia (71%). More than 40% consider it important for a streaming service to offer Chinese language content. In addition, 18.92% of respondents said that they have not watched Chinese dramas in the past year.
“In the coming quarters, we will have exciting content in addition to being the authoritative home for pan-Asian content. We want to make sure that the Chinese content we bring to you is best in class,” Kuek added.
At the event, iQiyi premiered special sizzles of Danger Zone, and Rainless Love in a Godless Land, alongside a 12 minute-long exclusive preview of The Ferryman: Legends of Nanyang, showcasing iQiyi’s niche in catering to diversity in tastes and genre preferences, innovative storylines, and premium production quality.
Take a peek into the underworld through the “Yin Yang eyes” of the protagonist Xia Dong Qing (Lawrence Wong) as he, along with his trusty partners Zhao Li (Qi Yuwu) and Xiao Ya (Kate Kinney), communicates with and helps distressed, wandering souls in the mortal world with their unfinished business. The Ferryman: Legends of Nanyang is iQiyi’s first Southeast Asian Original, and is also iQiyi’s first international Original available in both Dolby Atmos and 4K.
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© Copyright 2024. G.H.Y Culture & Media. All Rights Reserved.
