CORPORATE
RESPONSIBILITY
DEVELOPMENT AND TRAINING
We believe in continuous improvement and the importance of human capital stewardship. We consistently pursue human resources development policies and programmes that provide relevant training and life-long learning opportunities for all levels of their employees to develop their skills and help them achieve their full potential with the right career opportunities. Together we work towards driving sustainable innovation for the Group.
WORKING ENVIRONMENT
We understand the importance of a positive working environment to influence employee motivation and happiness. As such, we endeavour to provide the best balance in wages, benefits, conditions of work and sustainable social security for our staff to foster a healthy workplace environment. Given the ever-increasing need to focus on health amidst the ongoing pandemic, we have introduced a healthy eating promotion which offers advice as part of our employee wellness programme.
SOCIAL
RESPONSIBILITY
APPRENTICESHIP PROGRAMME
We collaborate with Infocomm Media Development Authority of Singapore (“IMDA”) in various initiatives such as ‘The Story Lab Apprenticeship’ programme that provides participants with structured training in scriptwriting, directing and producing. Apart from upskilling the participants with theoretical knowledge, it is equally important to equip them with on-the-job exposure and practical experiences. As part of a holistic apprenticeship programme, it includes the opportunity to visit overseas production shoot locations to learn from industry professionals, made possible given G.H.Y’s regional footprint and end-to-end production capabilities across the value chain.
SCRIPTWRITING PROGRAMME
We collaborated with Ngee Ann Polytechnic (“NP”) to deliver a course in Chinese scriptwriting. This initiative is supported by Iskandar Malaysia Studios and IMDA. The course was conducted by international and local industry veterans and culminated in the submission of the screenplay to the ATF Chinese Pitch 2020.
'REAL-WORLD' EXPERIENCE THROUGH PROJECT WORK
We understand the significance of putting skills to practice and invited students from the School of Interactive and Digital Media at Nanyang Polytechnic (“NYP”) to work on our production, ‘The Ferryman: Legends of Nanyang’ as part of their final year project. Under the close guidance of experienced professionals at G.H.Y and their lecturers, students gained hands-on experience in producing close to 200 visual effects shots. This also provided a platform for aspiring students to learn more about value-adding with post-production capabilities in today’s fast-evolving entertainment industry.
RAISE AWARENESS OF SOCIAL ISSUES THROUGH OUR FILMS
We wish to promote social issues through our films by raising awareness to our audience and fostering ideas that can bring about positive change in society. The film series “I Come From Beijing – Tibetan Mani Stone Pile in Autumn” broadcast on iQIYI in October 2021, it is the last film of the series of seven films, each telling a story about the youth of Beijing helping to alleviate poverty.
PHILANTHROPIC
RESPONSIBILITY
EQUITABLE EDUCATION
We worked with registered charities in Singapore to provide vouchers to beneficiaries for the purchasing of books, school essentials and educational aids. With the assistance of social workers, up to 350 children from underprivileged backgrounds have benefited from various campaigns that help elevate the communities that we operate in.
SCHOLARSHIP AND BURSARY
We firmly believe in nurturing the next generation of talent and “walk-the-talk” by supporting academic fairness and inclusion to ensure that every child has the resources and support they need to be successful. We are actively engaging with various educational institutions in the region to provide financial support through scholarships (merit-based) and bursaries (need-based). We are also pleased to share that we launched a scholarship programme for Nanyang Polytechnic in November 2021, which is expected to positively impact aspiring young adults.
FUNDING AND DONATIONS
We recognise that the pandemic has significantly impacted the critical funding needs of charities and non-profit organisations. As part of contributing to the social community, we are Singapore Exchange’s Preferred Partner for the “18th SGX Cares Bull Charge 2021” to help raise funds for targeted beneficiaries. In addition, we have also made direct contributions to HCA Hospice Care, which provides care at home and on its premises for both live-in patients and those requiring day hospice care and “North East Growth Fund” set up by North East Community Development Council which benefited close to 2,400 young children contributing to their nourishment and education.
RELIEF AND RECOVERY PROGRAMME
In July 2021, catastrophic flooding affected Zhengzhou, the state capital of Henan province in Mainland China. We delivered and distributed new and/or pre-loved items donated by the Group and our working partners to the affected communities which provided shelter, food and comfort to them.
