We may collect, use and process your personal data for one or more of the following purposes:
a)
To facilitate your use of our Website and to operate our Website;
b)
To verify your identity for the purposes of processing and administering any membership application, registration or services;
c)
To conduct marketing activities including market research, customer profiling, customer insights and targeted marketing activities;
d)
To send you notifications and marketing messages in relation to our promotional events, offers, opportunities, products, benefits and programmes, if so consented by you;
e)
To respond to, handle, and process queries, requests, applications, complaints, and feedback from you;
f)
To contact you through the contact information provided by you in order to provide you with information that you request from us;
g)
To collect information relating to online interactions with us (including, for example, your IP address and the pages you view) so that we can offer you a more consistent and personalised experience in your relationship with us;
h)
To store, host and/or back up (whether for disaster recovery or otherwise) personal data, whether within or outside Singapore;
i)
For record-keeping purposes;
j)
To conduct research, analysis and development activities (including but not limited to data analytics, surveys and/or profiling) to improve the Website;
k)
To administer and conduct programmes, promotions and events that you have registered for and to inform you of any changes or updates to the same;
l)
To notify you of any administrative updates that are not marketing or advertising in nature;
m)
To respond to any legal processes, pursue legal rights and remedies, and manage any complaints or claims;
n)
To respond to requests for information from public and governmental / regulatory authorities, statutory boards, related companies, whether in Singapore or abroad, for audit, compliance, investigation and inspection purposes;
o)
To inform you of updates on and/or changes to our programmes, policies, terms and conditions, updates and other administrative information;
p)
To comply with any applicable law, regulation, legal process or government request;
q)
For any other purposes for which you have provided the information; and
r)
For any other incidental purposes related to or in connection with the purposes as set out above or otherwise described in this Privacy Policy.
